Week of 3rd May
- Email primary research questionnaires
- Read through Mintel reports collected over break
- Look at media sites to make a start on situational analysis
- Research types of childrenswear media
- Make a start at reading eMarketing eXcellence (Chaffey&Smith)
Week of 10th May
- Compile all secondary research
- Finish situational analysis
- Graph and analyze primary research
- Chase up on campaign video & images
- Finalize brand identity
- Make a start on objectives, STP, SWOT, and competitors
Week of 17th May
- Thinking of budgeting and finance figures for the plan
- Compiling the objectives, strategy, tactics, action, and control
Week of 24th May
- Finishing off any work not completed in previous weeks
- Format and clean up to create the first draft report
Week of 31st May
- Finish report for hand in on June 3rd.
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