This month has flown by, with only 5 weeks from the start of the term to the end. It was certainly a challenge to complete the final major project in the time span, yet I was happily up for the challenge. The limited time pushed me to sit down and focus on the task at hand. Procrastinating was certainly not an option this time around as I was enthusiastic to put together everything I learned (and more) into a single final project.
From the start, I was aware of my strengths and weaknesses. I knew that the promotional video and the photo shoot were going to be my biggest challenge but the most enjoyable part. Knowing this, I tackled this first. I was lucky enough to fly back to my hometown in America where my family lives, including my 1-year-old niece Willa. When I had originally come up with the concept for the brand, I knew that Willa would be the perfect companion to my final major project. With a notebook full of ideas and a camera, I hopped on a plane and flew over.
I gathered props around my house that I had come up with in my storyboard and went shopping for clothes at the local Target. My family was with me every step of the filming process, looking over my shoulder and offering advice. I’ve learned that filming is much easier with a couple of opinions, as you can get the best results. The actual shooting of Willa was a challenge, as she was tired and agitated the first hour of filming. However, after a nap, we pushed through the day and came out with some great footage. From here I handed work off to my older sister, a multimedia producer. She put a great edge on the video that is so fantastic. All the work that was crammed into that week of planning was well paid off.
As for the report, I knew I had such a small time frame. My first task when I arrived home in London was to plan out what I’m going to do and when. This originally left me with a week of editing a draft and finalizing all details. When it got down to it, I was working till late night the day before. This is definitely one of my weaknesses. I have great planning and organizing skills, yet when it comes to motivation for completion well before the due date, I’m lacking. This is definitely something I plan to work on, especially through the three-week bridging course in July.
My last challenge was including texts and theories that we have followed throughout the course. I had to change my work method of simply tackling the task to sitting down with a stack of books and reading while writing. This was a different mindset that I had to put myself in, but in the end I enjoyed it. This is the work method I expect to be following me into the top up year and I’m excited to start bridging to trial it out.
Throughout the project I learned a lot about myself and the way I work. While I knew my SWOT from the start, going through such a huge project single-handedly really opened my eyes to what I’m capable of achieving. I’m so thankful for all the help along the way in terms of the creative side. I am incredibly proud of the research I put into this project, from the primary research to the environmental analysis. My heart and soul went into this project and I hope it shows.