I've finished through to the environmental analysis and situational analysis, as well as finally getting my business strategy and marketing objectives down to paper! While I still have my marketing communications and financials to get through, this second half is the fun part for me. I get to translate my creative ideas through to make the business seem more viable. The financials will certainly be a challenge but with help of a few books I'm sure I'll be OK.
I had a lot of fun creating the customer profile. There were endless photos on flickr to look through. I found this one family which I found particularly inspiring. I believe they're from Sweden.. their boys and home aesthetic look perfect for this brand!
Photos from FrokenFraken on Flickr