Tuesday, April 12, 2011

Battle of the Brands

I've finally narrowed my options down to two brands. They are both UK based, yet both were created by international designers.

The first:

a.k.a. To Be Adored

The second:

Peter Jensen

What's exciting about these brands is that they mainly sell through concessions and are both low budget. This would it make it exciting for me to produce a great low-cost business plan that really focuses on the digital marketing sector.

Now that I've narrowed it down, I'm feeling a lot more excited to begin this project. While I may still be waiting on the "big idea" to come to me I'm already starting to imagine how this whole thing can come together, from the promotion to the filming of the video.

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