Friday, June 3, 2011

Personal & Professional Development

This month has flown by, with only 5 weeks from the start of the term to the end. It was certainly a challenge to complete the final major project in the time span, yet I was happily up for the challenge. The limited time pushed me to sit down and focus on the task at hand. Procrastinating was certainly not an option this time around as I was enthusiastic to put together everything I learned (and more) into a single final project.


From the start, I was aware of my strengths and weaknesses. I knew that the promotional video and the photo shoot were going to be my biggest challenge but the most enjoyable part. Knowing this, I tackled this first. I was lucky enough to fly back to my hometown in America where my family lives, including my 1-year-old niece Willa. When I had originally come up with the concept for the brand, I knew that Willa would be the perfect companion to my final major project. With a notebook full of ideas and a camera, I hopped on a plane and flew over.


I gathered props around my house that I had come up with in my storyboard and went shopping for clothes at the local Target. My family was with me every step of the filming process, looking over my shoulder and offering advice. I’ve learned that filming is much easier with a couple of opinions, as you can get the best results. The actual shooting of Willa was a challenge, as she was tired and agitated the first hour of filming. However, after a nap, we pushed through the day and came out with some great footage. From here I handed work off to my older sister, a multimedia producer. She put a great edge on the video that is so fantastic. All the work that was crammed into that week of planning was well paid off.


As for the report, I knew I had such a small time frame. My first task when I arrived home in London was to plan out what I’m going to do and when. This originally left me with a week of editing a draft and finalizing all details. When it got down to it, I was working till late night the day before. This is definitely one of my weaknesses. I have great planning and organizing skills, yet when it comes to motivation for completion well before the due date, I’m lacking. This is definitely something I plan to work on, especially through the three-week bridging course in July.


My last challenge was including texts and theories that we have followed throughout the course. I had to change my work method of simply tackling the task to sitting down with a stack of books and reading while writing. This was a different mindset that I had to put myself in, but in the end I enjoyed it. This is the work method I expect to be following me into the top up year and I’m excited to start bridging to trial it out.


Throughout the project I learned a lot about myself and the way I work. While I knew my SWOT from the start, going through such a huge project single-handedly really opened my eyes to what I’m capable of achieving. I’m so thankful for all the help along the way in terms of the creative side. I am incredibly proud of the research I put into this project, from the primary research to the environmental analysis. My heart and soul went into this project and I hope it shows.

Thursday, June 2, 2011

Little Peter Promotional Video



Produced by Miranda Harple
Filmed by Laurel Harple
Filming Assistant: Katrina Harple
Music: City With No Children by Arcade Fire
Model: Willa Harple

Wednesday, June 1, 2011

Press Launch


Invites to be sent out a month prior to press launch (in January, 2012)
The event is to be held at Shoreditch's Time For Tea, a sweet vintage inspired tea rooms off Shoreditch High Street. Guests will enjoy cream tea and carry a sweet goodie bag home.

Click invite to see it larger.

Tuesday, May 31, 2011

The Campaign

Introducing the Little Peter campaign images! These are going to be used as promotional images only. The first two are stills from the film while the last is a photo taken mid-filming. I had such a great time shooting this..



Sunday, May 29, 2011

Storyboard

As we are coming closer to business plan deadline, the video will soon be up for public viewing. While this video was one of the first things I tackled during this project, a lot of planning went into the story brainstorming, development, and production of the shoot.

While at first I had at least 10 video ideas, discussing the brand identity and situation with my sister Miranda (video producer), I was able to narrow it down to one story.

The idea of the promotional video is a child showing their creative and fun side. She at first is playing with one simple toy, but as the shots go on the scenery gets more crowded with toys and games. She interacts with these objects, and eventually the crowded scene hits a maximum as confetti falls. The outfit changes and scenery suggest different days or perhaps different times during the day while she plays. The idea is that no matter how many things she has or how much creativity she has, it all comes down to her in the end. She is the source of the chaos/fun mess and she is loving it. The last frame ends up simple again, with just her and maybe 1 toy. The logo appears and reveals the brand.

Click on the storyboard to see a larger version.

While I don't want to give away my commercial just yet, the storyboard above shows the scenery which I had set out to shoot.

Saturday, May 28, 2011

Moodboard

Photos from (clockwise) Little Peter Logo, Magic Land of Toys, Isis Linguanotto Photography, Toys Were Us, and FrokenFraken (Flickr)

Friday, May 27, 2011

Halfway There

We've got a week left to get everything in order. Despite my new hectic schedule, things are coming along nicely.

I've finished through to the environmental analysis and situational analysis, as well as finally getting my business strategy and marketing objectives down to paper! While I still have my marketing communications and financials to get through, this second half is the fun part for me. I get to translate my creative ideas through to make the business seem more viable. The financials will certainly be a challenge but with help of a few books I'm sure I'll be OK.

I had a lot of fun creating the customer profile. There were endless photos on flickr to look through. I found this one family which I found particularly inspiring. I believe they're from Sweden.. their boys and home aesthetic look perfect for this brand!


Photos from FrokenFraken on Flickr